Author: Sakshi

One segment that stands out vividly within India’s e-commerce market is kids’ apparel. Over the past decade, the Indian market for children’s clothing sale online has witnessed an extraordinary surge, driven primarily by the expanding e-commerce landscape.

Based on recent market analyses, the Indian e-commerce market for kids’ clothing has had a Compound Annual Growth Rate (CAGR) of over 15% in the last five years. Various factors have contributed to the growth, such as rapid digitalization, increased internet use, and varying consumer preferences.

Change in Consumer Behaviour and Preferences

The shift in consumer behavior, especially amongst millennials and Gen Z parents, has been a key driver in this surge. Today, parents focus on quality, convenience, and variety while shopping for their kids. It is quite convenient and easy to browse through a plethora of options with budget-friendly pricing and hassle-free delivery. These factors have made online shopping an appealing choice for parents looking for comfortable, trendy, and affordable clothing for their children.

Why do Parents Love the Convenience of Online Shopping?

We know and understand that parents are always under time constraints and looking for that extra hour to complete all their errands. Thus, it doesn’t come as a surprise that most parents consider online shopping a boon – naming convenience as their biggest motivator for shopping online. Online shopping is indeed a lifesaver for parents, so let’s delve deeper to understand the factors that influence the upsurge in the online sale of children’s clothing.

Most Parents Purchase from the Convenience of their Home

According to the research, 43% of online shoppers make purchases from the comfort of their bed, further underscoring the convenience aspect of online shopping. For parents looking to maximize their time, 20% admit to purchasing apparel for their kids during their commute to work or from the convenience of their beds. For a parent who has been up all night, the ability to shop online without having to change and leave the house is a life-changing experience.

Online Shopping is Great for Information Addicts

Most millennials are entering parenthood in their late 20s and 30s, and this new generation of parents is used to having a wealth of information at their fingertips. This has impacted their purchasing behavior too. They can access testimonials, reviews, and online groups filled with information on the best children’s clothing boutique online, or for apparel trends that would best suit their child. It is no wonder that most millennial parents prefer online shopping which gives them all the information they need about the product they need to buy for their kids.

Wider Selection

Another advantage of purchasing children’s clothes online is the wider range of options available. Online stores have a wider selection of sizes, colors, styles, and brands, making it easier for parents to zero in on that perfect outfit for their child. With online shopping, parents can browse through numerous online stores within minutes and compare prices, styles, and brands.

Lower Prices

Online stores often give lower prices than conventional physical stores. Online retailers generally offer better pricing than brick-and-mortar stores, as they do not have to manage high expenses associated to rent, supplies, and staffers. Moreover, most online stores offer children’s clothing sales, discounts, and coupons, which helps parents save money on children’s clothing.

Easy Return and Exchanges

Another great feature of online shopping is that customers can easily return or exchange items with the click of a button. Most online stores have extremely easy return policies with a full refund or exchange for a different style or size. Ordering the wrong size or the wrong item is no longer a big issue. Once parents request for a return or exchange, there is someone at their doorstep to pick up the item.

Market Statistics Paint an Encouraging Picture

Market statistics predict a promising trajectory for the e-commerce kids’ wear sector. Latest reports indicate that e-commerce accounts for a substantial portion of the overall kids’ apparel market within India, with estimates forecasting a market value of close to $22.6 billion by 2025.

In this rapidly evolving landscape, key players in the e-commerce sector are deploying different strategies to grab the attention of parents. From exclusive collaborations by online children’s clothing boutiques and launches with popular kids’ brands to working with social media influencers for targeted marketing – brands are working hard to tap into this lucrative market.

Children’s Wear Market Trends

Following are some of the key trends in the kids’ wear market

Growing Emphasis on Sustainability and Ethical Practices

Parents are now aware about the environmental and social consequences of their purchasing habits which results in the requirement for sustainable and ethically produced clothing. Brands are concentrating on sustainability by including organic materials and decreasing carbon emissions.

Growth of Online Retail Channels and Omnichannel Strategies

With the growth of online retail channels and omnichannel strategies, the children’s apparel market is set to scale. Online platforms offer convenience while omnichannel strategies effortlessly combine digital and physical channels to enhance user interaction.

Shift in Parental Preferences towards Gender-Neutral Clothing

Parents are intentionally turning away from traditional gender choices and opting for adaptable styles and colors suitable for any child. This change aligns with social movements supporting diversity and inclusivity. Thus, children’s online boutiques are increasingly expanding their offerings to cater to a more diverse range of identities and preferences.

Wrapping Up

The e-commerce realm for kids’ clothing in India shows great potential and opportunities and the sale of children’s clothing online is only set to grow. With technology and consumer preferences continuously evolving, we are set for further expansion and innovation. However, challenges such as maintaining quality standards, ensuring sustainable practices, and addressing logistical issues still need to be addressed

If you are a brand/retailer, looking to reap the benefits of preference of online shopping or a parent looking to purchase great clothes for your kids at excellent pricing, then reach out to Tradyl.

Tradyl is a streamlined platform that connects retailers/customers with a global network of verified suppliers. Businesses can easily source high-quality, trendy products from international markets, without the complexities of direct engagement. Tradyl simplifies procurement, handles logistics and compliance, and offers data-driven insights, allowing retailers to adapt quickly to changing market trends and consumer preferences.

Bharat Tex 2024 – a Global Textile Expo was held in New Delhi from 26^th to 29^th February 2024. The expo showcased our country’s textile prowess across its value chain with an emphasis on sustainability and innovation. Prime Minister Narendra Modi inaugurated the event, highlighting the government’s emphasis on linking various aspects of the textile value chain, including farm, factory, fiber, fashion, and foreign elements. He urged for enhanced collaborations to foster innovation and sustainability.

The premier global textile event witnessed an amalgamation of handloom and handicraft traditions from Maharashtra, Gujarat, Uttar Pradesh, Telangana, and Madhya Pradesh. Exhibitors from across the country showcased their textile designs highlighting the fact that India aims to take its diverse textile heritage globally.

Participation from leading international textile companies, such as H&M, Fortum, Busana Group, Lenzing, and Hyosung Corp underscores India’s increasing influence in the global textile sector, indicating a favorable prospect for significant investments in the nation’s textile industry. The expo set the stage for a more competitive apparel & textile sector within India that promotes international trade.

Key Learnings from Bharath Tex Expo

Let’s look at some of the key highlights and takeaways for Tradyl from this mega event:

• Networking: At the Expo, we as an organization witnessed the power of face-to-face interactions and digital networking. These interactions with our industry peers, buyers, and suppliers highlighted the importance of creating and nurturing relationships beyond physical boundaries.
• Understanding Industry Insights: The workshops, seminars, and panel discussions held at the expo offered Tradyl priceless industry insights. From emerging trends to best practices, we gained a deeper understanding of the ever-changing requirements and challenges in the textile sector. This understanding will help us make informed decisions concerning our service and strategy.
• Boosting Market Reach: The expo served as a reminder for Tradyl to enhance its market reach and explore new business opportunities. Interacting with audiences ranging from textile manufacturers and distributors to suppliers and buyers helped us explore new partnerships, potential collaborations, and market expansion strategies.
• Product Innovation: Tradyl took the opportunity to display its latest products at the expo. From engaging presentations to one-on-one discussions, we focused on our platform’s capabilities which in turn resulted in attention and interest from potential clients and partners.
• Collating Customer Feedback: Interacting directly with customers and stakeholders at the expo offered Tradyl insights into user requirements, preferences, expectations as well as pain points. This understanding will help us refine the platform’s features, improve user experience, and drive customer satisfaction.

Conclusion

Bharath Tex Expo 2024 has been a transformative experience for Tradyl, providing a wealth of opportunities, understandings, and inspirations. As we embrace the key learnings from the expo, we hope to emerge stronger and better informed – poised to drive positive change and innovation within the textile industry.

The fashion industry, in the past few years has experienced a profound shift in awareness and consumer expectations, prompting a growing need for sustainability. The industry, once synonymous with disposable culture and rapid trends, is now under scrutiny for its contribution to pollution, resource depletion, and unethical labor practices. Factors such as climate change, environmental degradation, and social justice concerns have gained attention and are influencing purchasing decisions. With this, a new commitment within the fashion industry has emerged globally – that is of sustainable clothing/fashion. 

What is sustainable clothing? Sustainable clothing is a movement to minimize the negative impact of the fashion industry on the environment and society. It comprises durable and recyclable clothing made with eco-friendly materials. Today, just like the rest of the world, most Indian fashion brands are taking a stand, asserting that fashion need not come at the expense of our planet and its environment.

Sustainable Fashion – A Growing Trend

Sustainable clothing fashion is not just a fad – this belief is here to stay for long. This approach comprises reusing, recycling, and repurposing materials and supplies. In India, sustainable fashion concentrates on leveraging natural textiles such as cotton and jute, and organic threads for yarns. Also, eco-friendly methods such as minimal water usage and waste are prioritized. This is a crucial step in acknowledging the severe impact fast fashion has on the environment. Various factors contribute to India’s prominence in sustainable fashion:

• Rich Textile Heritage: India has a centuries-old tradition of textile craftsmanship and weaving techniques.
• Promotion of Handloom and Handicrafts: The Indian government and various organizations actively promote handloom and handicraft sectors.
• Cotton Production and Organic Farming: India is a huge producer of cotton, and there is a growing importance of promoting organic cotton farming.
• Innovation in Sustainable Materials: Indian designers and brands are exploring and incorporating innovative sustainable materials.
• Craftsmanship and Artisanal Techniques: Indian fashion often incorporates traditional artisanal techniques, such as block printing, tie-dye, and embroidery.
• Socially Responsible Brands: Most Indian fashion brands are dedicated to ethical and social responsibility.
• Fashion Weeks Dedicated to Sustainability: Indian fashion weeks have started dedicating specific segments or entire events to sustainable fashion.

Natural Fibers for Sustainable Fashion

Looking at the trends in sustainable fashion this year, we see that there has been a rise of organic cotton, hemp, jute, bamboo, felt, and many more eco-friendly materials. Fashion brands and platforms are increasingly incorporating these sustainable materials within their collections, catering to the requirements of environmentally conscious customers. India has a rich history of textile traditions and several fibers for sustainable fashion practices are produced in our country:

• Organic Cotton: India is undoubtedly of the largest producers of cotton worldwide. Organic cotton is increasingly used in sustainable fashion to boost environmentally friendly and socially responsible practices.
• Linen: Linen is a product of fibres from the flax plant and India has a long tradition of manufacturing high-quality linen textiles.
• Hemp: Hemp derived from the Cannabis sativa plant has been traditionally grown in India. Hemp fibers are strong, durable, and require minimal water and pesticides.
• Bamboo: Bamboo available abundantly in India is a fast-growing, renewable resource. The Bamboo fibers are soft, breathable, and biodegradable which helps boost sustainable fashion.
• Tussar Silk: The fiber is produced from the larvae of several species of silkworms prominent in India. This silk is considered more sustainable than traditional silk as it involves fewer environmental inputs.
• Khadi: The traditional hand-spun and handwoven fabric in India is often made from cotton. It gained prominence during the Indian independence movement and is associated with sustainable and ethical practices.

Sustainable Practices in Apparel Manufacturing and Certifications

With India taking strides towards sustainable clothing, Tradyl takes a pledge towards sustainability with a collection made of sustainable fabric only. Sustainable practices in apparel manufacturing comprise adhering to environmentally friendly, socially responsible, and ethical methods throughout the entire production process. Certification systems also play a crucial role in verifying and promoting adherence to these sustainable standards.

Sustainable Practices in Apparel Manufacturing

• Material Selection:
  1. Sustainable Fibers: Choose organic cotton, hemp, linen, or other eco-friendly fibers that require fewer environmental inputs.
  2. Recycled Materials: Incorporate recycled fabrics generated from post-consumer or post-industrial waste.
• Minimizing Environmental Impact:
  1. Management of Water: Implement water-saving technologies, recycling, and treatment that reduces water usage and pollution.
  2. Energy Efficiency: Deploy energy-efficient technologies and practices to minimize the carbon footprint.
  3. Zero-Waste Design: Design patterns to minimize fabric waste.
  4. Recycling and Upcycling: Incorporate practices that repurpose textile waste and reduce landfill contributions.
• Social Responsibility:
  1. Fair Labor Practices: Ensure safe working conditions, fair wages, and reasonable working hours for labourers.
  2. Ethical Sourcing: Source materials ethically, keeping in mind the social impact on communities and respecting human rights.
• Supply Chain Transparency:
  1. Traceability: Deploy a supply chain transparency to track the journey of materials from the source to the finished product.
  2. Supplier Audits: Regularly assess and audit suppliers to confirm compliance with ethical and environmental standards.
• Circular Fashion Economy:
  1. Product Longevity: Design durable products that last long.
  2. Take-Back Programs: Establish systems for the collection and recycling of used clothing.
  3. Notable Certifications in This Context

These days, it’s hard to tell brands apart as most claim of deploying sustainability practices and following ethical methods. One quick and easy way to know if a brand is walking the sustainable walk is by looking at its ethical fashion certifications. A few prominent ones are:

• Global Organic Textile Standard (GOTS):
  Covers the production, processing, manufacturing, packaging, labeling, exportation, and distribution of all natural fibers.
• Fair Trade:      
  Ensures fair wages, safe working conditions, and community development for workers in developing countries.
• OEKO-TEX Standard 100:
  Certifies that textiles and fabrics are free from harmful substances.
• Bluesign:
  Focuses on the sustainable and responsible use of resources in the textile industry, ensuring products meet stringent environmental and safety standards.
• Cradle to Cradle (C2C):
  Evaluates products for their environmental and social performance throughout their life cycle, with the goal of being regenerative.
• ISO 14001:
  An international standard for environmental management systems, helping organizations minimize their environmental impact.
• SA8000:
  Ensures adherence to social accountability standards, covering labor practices, health, and safety.

Summing Up

To boost and enhance the idea of sustainable clothing, both education and collaboration are crucial. Brands, government bodies, and NGOs need to come together and create educational programs and campaigns highlighting the social as well as environmental impacts of fast fashion. Sustainable clothing is a necessary shift in the fashion industry and with the popularity of sustainable fashion rising, fashion brands and platforms need to deploy the same on a larger scale. Are you looking for the sustainable clothing, check out our latest collections and take advantage of our current offers.

“A woman’s mind is as complex as the contents of her handbag; even when you get to the bottom of it, there is ALWAYS something at the bottom to surprise you!”

-Billy Connoly

A must-have fashion staple in every woman’s wardrobe is handbags. These are more of an emotion than an accessory for most women. Rightfully so nothing can elevate the look of a simple dress as the right handbag along with a pair of killer shoes.

A woman’s handbag is an ambivalent mix of being an extremely intimate space on the inside and making a style statement on the outside. The inside of the bag holds everything from makeup items and snacks to tampons. Where else would she dig in for those tissues during that extremely emotional scene in the movie or for a quick bite on the go? A handbag is thus an expression of one’s aesthetics and is the keeper of many a secret. God forbid if a woman were to lose her handbag because it spells ‘mayhem’. She will writhe in pain as if someone has taken a piece of her from her very body. Would we be far from the truth if we say that to understand a woman, look into her handbag?

Remember how ‘Bagwati’ from the Indian movie Zindagi Na Milegi Dobara is given her own seat in the car, decked in cool sunglasses, and topped off with a hat? “She” is handled with kid gloves least something should happen to “her” which would in turn upset the fiancé of one of the protagonists. That kind of sums up the emotions women attach to their bags.

So now that we have established the position a handbag holds in the life of every woman, let’s look at some of the aspects of what makes for a good handbag. The ideal bag will be the right mix of practical and pretty. Any woman worth her salt will not be caught dead with an ugly bag in her hand. But at the same time, she wants it to be a receptacle of secrets, comforting items, and security.

Do you know what is the average number of handbags a woman has in her wardrobe? Some studies say it is about six. While some might have a bag for every day, we will stick to three broad categories of bags that will serve women well on every occasion.

A working bag:

This is usually a medium to large bag depending on what job a woman holds and how many hours it serves her. This mainly includes bags like totes, structured bags, satchel bags, backpacks, laptop handbags, etc.

A casual outing bag:

The size of this bag can vary from a tiny satchel for a quick run to the groceries to a medium-sized bucket bag for a vacation on the beach. The styles can vary from uber-chic to boho-chic. The choices here are mind-boggling from sling bags, cross-body bags, shoulder bags, bucket bags, fanny packs, fringe bags, drawstring bags, and so much more.

A cocktail bag:

Think of sequins and shiny materials. Be it a night out with her girl pals, a date with that special someone, or that important business cocktail meet, a sleek shiny baguette or a purse is a must-have. Cocktail bags include envelope clutches, wristlets, crystal bags, clear clutches, box purses, etc.

The world of fashion is constantly evolving, and when it comes to bags, there are numerous trends and styles that are currently making waves. Here are some of the latest trends and types of bags that you might want to consider for your collection-

Natural materials:

Bags made of sustainable materials such as rattan, cane, and bamboo are seeing a huge surge in demand and are being sported by all and sundry advocates of eco-friendly products, celebrities included. They come in beautiful weaves and colors.

Cross-body satchels:

Versatility is the perfect name for this kind of bag. These come in all sizes and materials, becoming the perfect fit for your needs. From running errands, exploring the city, or attending a special event, a cross-body satchel adds a touch of style and functionality to an outfit.

Totes:

There’s nothing more practical than an oversized tote bag for an all-day out at work and some after. With ample amount of space to carry all essentials and more, totes are not just about utility but are incredibly stylish and come in a wide range of designs to suit everyone’s personal taste.

Bucket bags:

This variety has been trending again in recent times with many celebrities sporting bucket bags. This classic style has made a comeback and has been reimagined with modern twists. Whether you prefer a minimalist look or something more extravagant, these bags offer a unique and stylish alternative to traditional handbag shapes.

Quilted bags:

These types of bags were started by Chanel and beauty truly lies in the details of these bags. The recent runways have showcased many quilted bags making it a go-to style if understated elegance is your jam. The intricate stitching adds a layer of sophistication to any outfit, making it suitable for a wide range of occasions.

A worn look:

Think of slouchy, crinkled bags that exude character and history. Designers are using techniques like pre-scratching to give these bags a weathered look that says “I have been there. Done that.” This style is perfect for those who appreciate the beauty of imperfection and the stories that well-worn items carry with them.

In the ever-evolving world of fashion, there’s a bag for every personality and occasion. Whether you’re an advocate for sustainable fashion, a lover of classic designs, or someone who seeks out unique and unconventional styles, the bag market has something exciting to offer. This has lead to lots of people starting their own small businesses from home. 

If you are a wholesale vendor for handbags and are looking at sourcing women’s fashion bags wholesale, then Tradyl is the right place for you. With some of the top bags brands from India, Tradyl offers a wholesale fashion bags, backpacks, walters, slings, and so much more. So go to Tradyl’s website now, start shopping away!

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It’s not easy to start a brand from the ground up. And starting one that stands out is definitely no easy task. Before starting a brand, you will have many questions in your head like, “What should my brand look like?”, “How should it make people feel?” or “Will I be able to connect with my target audience with this brand?”. These questions inevitably come up when you start thinking about how to connect the dots between what you’re selling and who you’re trying to reach.

Through the steps before, learn all things related to branding and the process. For a detailed insight, check out the video below. 

1. Define Brand’s Purpose and Values: The first step is to clarify what your brand stands for, its unique qualities, and its long-term vision. This helps build trust and credibility with the target audience.
2. Conduct Market Research: Market research is crucial to understand competitors, analyze their branding strategies, and gain insights into the target audience’s behavior and preferences.
3. Develop a Brand Voice and Tone: Decide how your brand should communicate with the audience, whether it’s formal, friendly, classy, or chic. Consistency in language and style is essential for effective communication.
4. Create Brand’s Visual Identity: Develop a memorable logo and visual elements that convey your brand’s message. Consider factors like color, typography, and design to make your brand easily recognizable.
5. Implement and Monitor: Once your brand identity is established, apply it across all channels and continuously monitor its reception among the target audience. Adjust your branding strategy as needed.

The video also provides insights into branding design elements, such as color, typography, and logo creation, and suggests tools like Canva, Adobe Creative Suite, and Figma for creating branding materials. 

So what are you waiting for? Start building your brand now!

How much does a varsity jacket cost 

Varsity jackets are all the rage right now and for the right reasons – they’re cool and chic. While they may have become a crowd favorite now, their presence has been there for quite some time now. It’s been the uniform for all students consistently from school prep years to college across the western society. The bring back element it has in 2023 is the resurgence of people from all ages and countries that now regularly style them. This has made varsity jackets a great addition to boost the sales for any retail store. How much does a varsity jacket costs depends on various factors. Individuals looking to buy it from an association/group, may get it at a subsidized rate while others may have to scan the entire internet to find a good price. For retailers looking to source wholesale varsity jackets – prices depend on the country you source from and various other apparel-specific factors. 

So, let’s say, you are an ultra-chic person looking to bag a cool varsity piece without breaking your bank. We list down factors you should consider while deciding what budget to keep in mind and what your negotiating points are. 

1. Material and Quality:

Okay, so first things first – the material matters! If you’re all about that premium life, genuine leather sleeves and high-quality wool body jackets might be your thing. But hey, if you’re chill with synthetic materials, you can snag a more budget-friendly option. Just remember, quality ensures your jacket lasts through all your fashion adventures!

2. Design and Customization:

Here’s the fun part – customizing your varsity jacket to match your vibe! Wanna rock embroidered logos, personalized patches, or fancy chenille letters? You do you! Just keep in mind, the more design bling you add, the more it might cost. But trust us, owning a personalized jacket is totally worth it!

3. Brand and Reputation:

Brands, brands, brands – they can influence the price game. The big names might have higher price tags due to their rep for top-notch designs and craftsmanship. But hey, don’t sleep on the lesser-known brands – they might offer pocket-friendly options without compromising on style.

4. Quantity and Bulk Orders:

Got a squad or a team in mind? Bulk ordering is where it’s at! Suppliers often show love to wholesale varsity jacket buyers by offering sweet discounts for bigger orders. So, gather your fashion tribe, and let the cost savings begin!

5. Limited Editions and Special Features:

Feeling a bit fancy? Limited editions and special features might catch your eye. Exclusive colors, rare materials, or designer collabs – these babies can be pricier. But if you want to stand out from the crowd, they’re worth considering! 

Conclusion:

Wholesale varsity jackets come in all shapes, styles, and price ranges. Whether you’re aiming for a classic look or a custom masterpiece, it’s all about what suits your personality and budget. So, check out the materials, unleash your creativity, and remember – whether it’s a big-name brand or a hidden gem, owning a varsity jacket is like claiming your spot in the cool kids’ club! 💪🧥 

If you’re looking to source varsity jackets for your business, try our offerings for best bulk varsity jackets.✔️

In 2023 marketing the right way is all that matters. New marketing refers to following the latest trends, strategies and tactics used in promoting products or services to potential customers. It is an ever-evolving field and it is important for companies to stay updated with the latest marketing practices in order to effectively reach and engage with their target audience. In the video below, we have covered three main domains of marketing that small businesses should use to master staying relevant. So no matter what product, industry or target market you have, we are here to outline the new breakthrough tactics in the basic marketing divisions – Social Media Marketing, Content Marketing and Email Marketing. Learn all about it by watching the video below. 

You need to know these new marketing tips to grow your business in 2023! As a business owner, marketing in all forms is an absolute necessity. So do not slack back in case of all of these platforms, strategies and tactics. Make sure you harness marketing to its full potential. Learn as the industry evolves. 

Do like and share our content with your fellow business owners, and don’t forget to subscribe to our channel for more insightful information on small businesses. We’d also appreciate your feedback on what other video topics would be beneficial to your business journey.

The rave about ChatGPT stems from its ability to provide fast, accurate, and helpful responses to a wide range of queries, making it a useful resource for many different purposes. Let’s just say ChatGPT is like a walking encyclopedia, but with a personality! You can ask it anything from the meaning of life to some creative ideas for a fashion business, and it’ll always have a witty response. But what’s important here is – How can you, as a small business owner, use ChatGPT to maximize your business potential? 

This AI integrated Chat Bot tool can help in text generation, personalized content for your customers or social media pages, translation, and content improvement. Tradyl Talks has created a detailed video explaining all about ChatGPT and how it can help small businesses grow. 

Learn it all now because this tool might just replace the need for you to invest in a lot of marketing functions!