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When people want to find a product or service, the first thing they do is look online. It’s important for businesses to have an online presence so that potential customers can learn about what they offer and get in touch easily. In this article, we’ll explore how online presence makes your business more reliable and trustworthy.

Defining online presence

An online presence is the sum of all the ways a business can be found online. This includes everything from having a website to being active on social media. Creating an online presence is important for businesses because it makes them more discoverable and therefore more reliable.

People are increasingly turning to the internet to find businesses, so if yours isn’t easy to find, you’re missing out on potential customers. Furthermore, an online presence makes your business look more credible and professional. In today’s digital world, having an online presence is essential for any business that wants to succeed.

The benefits of online presence

An online presence is essential for any business in today’s digital world. Having a website and active social media channels makes your business more discoverable and accessible to potential customers. It also helps to build trust and credibility – two key factors in making your business more reliable.

An online presence gives customers a way to learn about your products or services, and provides them with a convenient way to get in touch with you or make a purchase. It also allows you to stay top of mind and keep your business front and center in the minds of your target audience.

Building an online presence takes time and effort, but it is well worth it in the end. Not only will it help your business to be more successful, but it will also make it more reliable in the eyes of your customers.

How to make sure your business is visible online

There are many ways to make sure your business is visible online, but one of the most important is to have an online presence. This can be in the form of a website, social media account, or even just an email address. Having an online presence makes your business more reliable, because potential customers can find you easily and see that you are active. Additionally, online presence can help you build trust with customers and partners.

If you’re not sure how to create an online presence for your business, there are many resources available. You can start by creating a simple website or blog, and then share your content on social media. If you want to take things a step further, you can create an e-commerce site or online portfolio. No matter what level of online presence you create, make sure it is professional and accurate. Remember that your online presence is often the first impression potential customers will have of your business, so make it count!

Why online presence is key for small businesses

Small businesses face many of the same challenges as larger businesses, but have fewer resources to devote to marketing. That’s where online presence comes in. A strong online presence can give your business a leg up over its competitors and make you more reliable for customers. Here are four reasons why an online presence is key for small businesses:

1. Increased credibility – A strong online presence can help build trust and credibility with potential customers. When potential customers see that your business is well-established and respected, they are more likely to invest in your product or service.

2. Increased visibility – A well-maintained online presence can help you stand out from the competition. When potential customers stumble across your website or blog, they are more likely to learn about your business and consider investing in it. Even if they don’t buy right away, a strong online presence can increase traffic to your site, which can lead to additional sales down the line.

3. Increased reach – A well-maintained online presence can help you reach a wider audience. Your website or blog will appear in search engine results pages (SERPs).

Online presence and customer relations

Online presence is one of the most important aspects of a business today. Not only does it help your customers find and connect with you, but it also strengthens your overall brand. It’s no secret that more and more people are using the internet to do their shopping and research, so it’s important that your business has a strong online presence. Here are some ways that online presence makes your business more reliable:

1) Increased customer engagement- When customers can easily find and connect with you online, they’re more likely to take the time to interact with you. This means they’re more likely to buy from you, recommend you to their friends, or even just browse your website for a while.

2) Increased brand awareness- Having a strong online presence also helps increase brand awareness. This means that potential customers who might not have otherwise considered your company are now aware of you and may be interested in learning more about what you do.

3) Improved search engine rankings- Having a well-crafted online presence will also help improve your rankings in search engines. This means that when potential customers do a search for whatever it is that you offer, they’ll see your name.

Creating an effective website

Online presence is key for any small business. It can help establish trust with customers, employees, and partners. It also allows you to reach a wider audience more easily and make connections with potential leads. In addition, online presence can increase brand awareness and lead to increased sales.

There are a few things to keep in mind when creating an online presence for your business:

1. Establish a clear purpose for your website. What is your business trying to achieve? This will help you decide what content to include and how it should be formatted.

2. Choose a website design that best reflects your brand and message. A professional look will help you stand out from the competition and attract new customers.

3. Make sure all of your site’s content is current and relevant. Revising old content can help improve search engine rankings and attract new readers.

4. Equip your website with effective marketing tools, like social media channels, email lists, and landing pages. These tools can help you reach a wider audience and drive more traffic to your site.

Other ways to maintain online presence

Some other ways to maintain online presence are through social media and website updates. By using social media, you can keep your customers and potential customers in touch with what you’re up to. Plus, website updates allow you to communicate changes or new information about your business more easily. You can also use online marketing to reach out to potential customers who may be interested in your product or service. Finally, make sure that your website is well-designed and easy to navigate. If people can find what they’re looking for easily, they’re more likely to visit your site again and recommend it to their friends.

The importance of search engine optimization

One of the most important things you can do for your business is make sure that your website is optimized for search engine visibility. In fact, according to a study by Search Engine Land, up to 70% of all website traffic comes from organic search results. This means that if your website doesn’t appear high up on the first page of search engine results, it’s going to have a tough time getting noticed.

There are a number of ways you can improve your website’s SEO rating, but the most important thing is to make sure that you use keywords throughout your website content and pages. The more relevant your keywords are to your target market, the higher your website will rank in search engines. Additionally, make sure to add alt attributes and title tags to all of your images, as these will help boost their ranking too.

In order to get the most out of your online presence, be sure to regularly update your website content with new information and fresh content. Doing this will help attract more visitors and keep them engaged with your site. And finally, don’t be afraid to experiment with different marketing techniques – sometimes the best way to reach people is through search engine advertising.

Why you need to keep up with social media

There is no doubt that social media has become an essential part of our lives. We use it to connect with friends, family and co-workers, and even to learn about news and events that are happening in the world.

But what many people may not realize is that social media can also be a powerful tool for businesses. In fact, a study by the Pew Research Center found that 92 percent of online adults use social media regularly for information, entertainment or both. And 77 percent of all U.S. adults say they trust what they learn about products or services from friends or social media experts rather than from professional sources.

Social media helps build relationships. When customers see your company as someone they can trust, it builds trustworthiness into your brand name. This makes it easier for them to buy from you, recommend you to others, and even return products you sell them.

Blogging as a way to improve your presence

Online presence can help you create a trustful and reputable brand. In addition, blogging can be a great way to share your expertise with other professionals and stay up to date on industry news. Additionally, by regularly writing about your experiences and thoughts, you can build a loyal following of readers who are interested in what you have to say.

When you blog, you are essentially creating an online diary that others can access. This can give you an inside look into your business and help potential customers learn more about what you do and how you do it. By sharing your stories, ideas, and successes, you are building trustworthiness and credibility within the industry. In addition, blogging can also be a great way to stay up-to-date on industry news. By posting articles that are relevant to your niche, you will attract readers who are interested in what you have to say. Plus, by commenting on other people’s blogs, you can learn a lot about how to improve your own blog content.

If you are thinking of starting a blog but don’t know where to start, there are many resources available online that can help guide you along the way. Our blog can also act as reference, head here to find out.

Tradyl is proud to be part of the inaugural class of Google for Start-ups Accelerator – India Women Founders. To be part of a 20-startup cohort selected out of 350+ start-ups feels wonderful and is a validation of the progress we have made since inception in May last year.

All twenty start-ups gathered for a Boot Camp week at Google’s Bangalore office. There was a palpable buzz and excitement in the air from day one.  We had access to a wealth of experience from within Google and outside on a multitude of topics that Start-ups wrestle with on a daily basis. Next to us was also a network of fellow start-up founders. We were all working on different problems but were united by the challenges that all start-ups face. Google structured this accelerator as a highly personalized program to deal with specific problems faced by each of the Start-ups. We jumped right in on day one with a diagnostic session with our mentors. We were able to pinpoint areas that were critical to us and where we needed help. This was followed by more in-depth sessions with experts. It was a great privilege to be part of the first cohort of Google’s Accelerator Program for Female Founders. Networking with other start-ups, helping each other solve problems really helped us.

Designed specifically for women-founded start-ups, the program addressed a variety of issues like social reasons, network access, access to capital, employment challenges, and mentoring, which are challenging to women. The session focused on many problems that arise due to the small number of representatives. There were also a lot of primer sessions on key topics including product, marketing, fundraising etc. which helped us in getting a broader perspective.

We realized the importance of defining the business and the operations from the customer point of view is one of the most important tasks any business has to focus on. The session on marketing made us think deeply about what are the paths to creating a blue ocean of a new market space. Case studies presented during the sessions explored in depth about strategic logic and methods of creating new market spaces using the blue ocean strategies. The sessions also gave us more insights about design thinking, the need of running design sprints often to understand the user experience and their journeys, rendering current competition, brand building and measuring the performance and most importantly the need of leaving physical evidence.

It wasn’t all work though, as we had ample opportunity to engage with each of our fellow start-ups and mentors and participate in some fun activities. Over the next few months as we dive deeper into the program, we expect to walk away with significant progress over some of the critical aspects of our business.

Read more about it at Google Blog or visit our Newsroom.

There are a lot of apps out there that can help small businesses save time and money. In this article, we’ll go over some of the best options, including expense tracking, invoicing, and more.

What is a small business?

A small business is defined as a privately owned company with a limited number of employees and a relatively small amount of revenue. In the United States, the Small Business Administration (SBA) defines a small business as a company that is independently owned and operated, with a maximum of 500 employees.

There are many different types of small businesses, ranging from sole proprietorships to corporations. However, all small businesses have one thing in common: they must find ways to operate efficiently and effectively in order to compete with larger businesses.

Why use apps for small businesses?

There are a number of reasons why apps are great for small businesses. First, apps can help you save time and be more organized. They can also help you connect with customers and promote your business.

Apps can help you save time in a number of ways. For example, they can help you automate tasks, such as social media postings or email marketing. They can also help you keep track of customer information and orders.

Apps can also help you connect with customers. For example, you can use an app to send out loyalty coupons or special offers. You can also use an app to create a loyalty program for your customers.

Finally, apps can help you promote your business. For example, you can use an app to create a QR code that customers can scan to get more information about your business. You can also use an app to create a mobile website for your business.

Technology can be a great leveler for small businesses. The right apps can help small businesses operate more efficiently and effectively, while also helping them save time and money. Here are 13 of the best apps for small businesses:

The best apps for small businesses

If you’re a small business owner, there’s a good chance you’re always looking for ways to save time and increase efficiency. Luckily, there are now a number of apps that can help you do just that. Here are some of the best apps for small businesses:

1. Evernote: Evernote is an app that allows you to create notes and organise them into notebooks. It’s perfect for small businesses as it helps you keep track of ideas; to-do lists and much more. You can also sync Evernote across all your devices, so you can access your notes anywhere.

2. Dropbox: Dropbox is a file sharing and storage app that allows you to share files with others and access them from anywhere. It’s great for small businesses as it makes it easy to collaborate with others and share important documents.

3. Google Drive: Google Drive is another file sharing and storage app that offers similar features to Dropbox. However, it also comes with some additional features such as the ability to create and edit documents online.

4. Hootsuite: Hootsuite is an app that allows you to manage all your social media accounts in one place. This app helps businesses manage their social media accounts. It lets businesses post updates, track who is talking about them, and more.

5. Basecamp: This app helps businesses manage projects. It lets businesses create to-do lists, set deadlines, assign tasks to team members, and more.

7. FreshBooks: This app helps businesses manage their customers and invoices. It lets businesses track payments, create invoices, and more.

8. SendHub – This app helps businesses manage their customer communications, including SMS messages and voicemails. It’s a great way to keep track of customers and make sure they’re getting the information they need.

9. Expensify – This app helps businesses keep track of their expenses, making it easy to stay on budget. It’s great for tracking business travel expenses, as well as everyday office supplies and other costs.

10. QuickBooks – QuickBooks is a essential app for any small business that wants to keep track of its finances. It allows businesses to manage invoices, track payments, and generate financial reports.

11. Basecamp – Basecamp is a project management app that helps businesses keep track of deadlines, assigned tasks, and progress on projects. It’s a great way to stay organized and make sure everyone is on the same page.

12. Skype: This app is perfect for staying in touch with team members who work remotely.

13. Slack: This app is essential for communication between team members. It’s also great for sharing files and important links.

How to get the most out of using apps for small businesses

There are a ton of apps out there that can be extremely helpful for small businesses. But with so many options, it can be tough to know which ones are worth your time and money.

Here are a few tips on how to get the most out of using apps for your small business:

1. Know your needs. Before you start downloading apps, take a step back and think about what your business needs. What are your goals? What processes do you need help with? Once you have a good understanding of your needs, you can start looking for apps that will address them.

2. Do your research. Not all apps are created equal. Once you have a few options in mind, take some time to read reviews and compare features. It’s also a good idea to talk to other small business owners to see which apps they love and why.

3. Take advantage of free trials. Many app developers offer free trials of their products, so you can test them out before committing to a purchase. This is a great way to make sure an app is the right fit for your business before investing any money in it.

4. Utilize app integrations. One of the best ways to get the maximum insight from such tools is through website/app integrations.

These are just a few of the great apps out there for small businesses. Do you have a favorite that we didn’t mention? Let us know in the comments!

How to choose the best app for your business

There are a lot of different apps out there that can be useful for small businesses. But with so many options, it can be hard to know which one is right for your business. Here are a few things to consider when choosing an app for your business:

1. What kind of business do you have?

Different businesses have different needs, so you’ll want to make sure the app you choose is well-suited to your particular business. For example, if you’re in the retail business, you might want an app that helps you track inventory or manage customer orders.

2. What are your budget and time constraints?

Some apps can be quite expensive, so you’ll need to factor in your budget when making your choice. And depending on how complex the app is, it could take some time for you and your employees to learn how to use it properly. Make sure you have the time and resources available to invest in an app before making your final decision.

3. What features do you need?

Again, this will vary depending on the type of business you have and what you hope to accomplish with the app. But some common features that might be important to consider include things like cost, data protection, technical pointers etc.

Conclusion

There are a ton of great apps out there that can help small businesses run more smoothly. We’ve compiled a list of our favorites, so you can pick and choose the ones that will work best for your business. From accounting to project management, there’s an app on this list that can help with just about everything. So what are you waiting for? Give them a try and see how they can help your business run like a well-oiled machine.

If you’re a business that’s already up and running and are looking to source quality goods, head to Tradyl and boost your business growth.

There are many different types of advertising that businesses can use to reach their target audiences. But what are the most effective types of advertising for B2B companies? In this article, we’ll take a look at some of the most popular and effective types of B2B advertising, so that you can decide which ones are right for your business.

Online advertising

1. Online advertising is a type of marketing that uses the internet to deliver promotional messages to customers. This type of advertising can be delivered in a variety of ways, including through banner ads, pop-up ads, and email marketing.

2. Online advertising is a very effective way to reach a large number of people with your marketing message. It is also very cost-effective, since you can target your ads to specific groups of people.

3. Online advertising can be a great way to build brand awareness and generate leads for your business.

4. If you are considering using online advertising for your business, there are a few things you should keep in mind. First, you need to make sure your website is optimised for search engines so that your ads will be seen by potential customers. Second, you need to create compelling ad copy that will grab attention and encourage people to click through to your website. Finally, you need to track your results so that you can see what is working and what isn’t. Read more about it here.

Print advertising

Print advertising is one of the most common types of BB advertising. This type of advertising includes ads placed in newspapers, magazines, and other printed materials. Print ads can be very effective in reaching a target audience. However, they can be expensive to place, and it can be difficult to track the results of a print ad campaign.

2. Online advertising

Online advertising is another common type of BB advertising. This type of advertising includes ads placed on websites, in email newsletters, and on social media platforms. Online ads can be very effective in reaching a target audience. They are often less expensive to place than print ads, and they can be easier to track the results of an online ad campaign.

3. Television advertising

Television advertising is another type of BB advertising. This type of advertising includes ads that are aired on television. Television ads can be very effective in reaching a target audience. However, they can be very expensive to place, and it can be difficult to track the results of a television ad campaign.

Television and radio advertising

Television and radio advertising are two of the most common types of BB advertising. Television ads are typically 30 seconds to 1 minute in length and can be played during commercial breaks. Radio ads are typically 15 to 30 seconds in length and can be played throughout the day.

Television and radio advertising are both effective ways to reach a large audience. They are also relatively affordable, making them a good option for businesses of all sizes.

Direct mail advertising

Direct mail advertising is a type of advertising where businesses send physical mailers to potential customers. These mailers can include coupons, flyers, or catalogs. Direct mail advertising can be very effective in reaching a target audience. However, it can be expensive to produce and send out these mailers.

Telemarketing

1. Telemarketing: This type of advertising involves calling potential customers on the phone and trying to sell them a product or service. This can be a very effective way to reach people, but it can also be very annoying.

2. TV and radio ads: These are two of the most common types of advertising. TV ads can be very expensive, but they can reach a large number of people. Radio ads are usually less expensive than TV ads, but they can still be quite effective.

3. Print ads: These include ads in newspapers, magazines, and other printed materials. Print ads can be a good way to reach people who read these materials, but they can be quite expensive.

4. Online ads: These are ads that appear on websites and other online platforms. Online advertising can be very effective, but it can also be very competitive and expensive.

Search Engine Marketing

Search engine marketing (SEM) is a type of online advertising that helps businesses promote their products and services on search engines like Google and Bing. SEM works by showing ads to people who are searching for relevant keywords. When someone clicks on an ad, the business pays the search engine a fee.

SEM is an effective way to reach potential customers who are already interested in what you have to offer. It can be a more cost-effective option than other types of online advertising, such as pay-per-click (PPC) advertising.

There are two main types of SEM: organic and paid. Organic SEM is free and relies on optimizing your website so that it appears as high as possible in search engine results pages (SERPs). Paid SEM, on the other hand, involves paying for ads that appear in SERPs.

Both organic and paid SEM can be effective ways to market your business online. However, it is important to note that organic SEM takes longer to see results than paid SEM.

Social Media Advertising

Social media advertising is a popular type of BB advertising. This involves creating ads that will be shown on social media sites, such as Facebook, Twitter, and LinkedIn. These ads can be targeted to specific groups of people, based on their interests and demographics.

Social media advertising can be very effective in reaching a wide audience. However, it can also be quite expensive. The cost of social media advertising depends on the platform you use and the targeting options you select.

2. Display Advertising

Display advertising is another type of BB advertising. This involves creating banner ads that will be displayed on websites. These ads can be targeted to specific audiences, based on their interests and demographics.

Display advertising can be an effective way to reach potential customers. However, it can also be quite expensive. The cost of display advertising depends on the website you use and the targeting options you select.

3. Search Engine Advertising

Search engine advertising is a type of BB advertising that involves creating ads that will be shown on search engines, such as Google and Bing. These ads can be targeted to specific audiences, based on their search terms.

Search engine advertising can be an effective way to reach potential customers who are actively.

LinkedIn Advertising

LinkedIn Ads are a type of paid advertising that allows you to target a specific audience on the LinkedIn platform. You can target LinkedIn users by their job title, company size, or other factors. LinkedIn Ads can be very effective for B2B companies that are looking to reach a specific target market.

2. Facebook Advertising

Facebook Ads are a type of paid advertising that allows you to target a specific audience on the Facebook platform. You can target Facebook users by their location, age, interests, or other factors. Facebook Ads can be very effective for reaching a large number of people with your message.

3. Google AdWords

Google AdWords is a type of paid advertising that allows you to place ads on Google.com and other Google properties. You can target Google users by their location, keywords they have searched for, or other factors. Google AdWords can be very effective for reaching a large number of people with your message.

Content Marketing

Content marketing is a type of advertising that focuses on creating and sharing content that is relevant to your target audience. The goal of content marketing is to build relationships with your audience and create brand awareness.

Some examples of content marketing include blog posts, articles, infographics, ebooks, and videos. Content marketing can be used to promote products or services, but it can also be used to simply build relationships with your audience.

Content marketing is a great way to reach your target audience without being too salesy. It can help you build trust and credibility with your audience, which can eventually lead to sales.

Email Marketing

1. Email marketing is a type of direct marketing that involves sending promotional messages to customers via email. Email marketing can be used to promote products, services, or special offers. It can also be used to build relationships with customers and keep them updated on new developments at your company.

2. Email marketing is an effective way to reach a large audience with your marketing message. It is also relatively cheap and easy to set up an email marketing campaign. However, it is important to make sure that your email marketing messages are well-written and relevant to your target audience. Otherwise, you run the risk of coming across as spammy and annoying your potential customers.

Trade Shows and Events

1. Trade Shows and Events: Attending trade shows and events is a great way to get your product in front of potential customers. You can set up a booth and display your product for people to see. This is a great way to generate interest in your product and make sales.

2. Online Advertising: You can also advertise your product online. This can be done through various online platforms such as Google AdWords, Facebook Ads, and Instagram Ads. You can target potential customers with your ads and get them to visit your website or store.

3. Traditional Advertising: Another option is to use traditional forms of advertising such as print ads, TV commercials, and radio ads. This can be a more expensive option, but it can reach a wider audience.

4. Public Relations: Getting positive press coverage for your product can also be helpful in generating interest and sales. You can work with a public relations firm to get media attention for your product.

There are several different types of BB advertising that you can use to promote your product. Each has its own advantages and disadvantages, so you will need to choose the right one for your business.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a type of online advertising where businesses pay a fee every time someone clicks on one of their ads. PPC ads can be displayed on search engines, websites, and social media platforms.

PPC advertising is a popular way to generate leads and sales online. It is effective because businesses only pay when someone takes an action that they are interested in, such as clicking on an ad.

PPC advertising can be very cost-effective if it is managed properly. businesses can set a budget for how much they want to spend on PPC ads and only pay when someone clicks on their ad. This makes it a very efficient way to advertise.

Overall, PPC advertising is a great way for businesses to generate leads and sales online. It is effective and cost-efficient, making it a popular choice for many businesses.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Retailers can be either brick-and-mortar stores or online e-commerce stores. The most common types of affiliate relationships include pay-per-lead, pay-per-sale, and pay-per-click.

Affiliate marketing is often seen as a win-win situation for both advertisers and affiliates. Advertisers only pay when they see results, meaning that they are not risking any money upfront. And, because affiliates are only paid when they generate results, they are motivated to drive high-quality traffic to the advertiser’s site. This makes it a low-risk investment for both parties involved.

Conclusion

There are a lot of different types of b2b advertising, and the best way to figure out which one is right for your business is to experiment with a few different options. There is no one-size-fits-all solution when it comes to b2b advertising, so don’t be afraid to try out a few different tactics until you find something that works well for your company.

For reading more on B2B marketing solutions/edge, read more here.

A strong brand aesthetic is essential to any business, but especially for businesses in the creative industries. Not only does it communicate who you are and what you do, but it also helps you stand out in a sea of competitors. Think about it: when you’re scrolling through Instagram and you see a beautiful, well-designed feed, don’t you stop to take a look? Aesthetics are visually appealing and can attract new customers and followers that may not have otherwise found your brand. In this blog post, we’ll explore how important aesthetics are for businesses and how you can create a strong brand aesthetic that will help your business succeed.

What is Aesthetic?

A brand’s aesthetic is the overall look and feel of the company’s products, packaging, web design, and marketing materials. It’s how customers perceive the brand visually.

A strong brand aesthetic gives customers a clear sense of what the company is about and what to expect from its products. It can also make the company stand out in a competitive market.

Creating a consistent brand aesthetic takes careful planning and execution. Every element of the brand should support the overall look and feel.

When done well, a brand’s aesthetic can create an emotional connection with customers that leads to loyalty and repeat purchases.

How to find your brand’s aesthetic

When it comes to branding, your aesthetic is everything. It’s the overall look and feel of your brand, and it’s what sets you apart from the competition. But how do you find your brand’s aesthetic? Here are a few tips:

1. Start with your mission statement. What is your brand all about? What are you trying to achieve? Your answers to these questions will help guide you in finding the right aesthetic for your brand.

2. Consider your target audience. Who are you trying to reach with your brand? What kind of look and feel do they respond to? Keep your target audience in mind as you consider different aesthetics for your brand.

3. Take a look at your competitors. What does their branding look like? How could you set yourself apart with your own branding? Competition can be a great source of inspiration when it comes to finding the right aesthetic for your brand.

4. Brainstorm with your team. Get everyone together and brainstorm different looks and feels for your brand. See what ideas resonate with everyone and start narrowing down your options from there.

5. Experiment and test out different aesthetics. Try out a few different looks and see how they work for you. Pay attention to feedback from both customers and employees as you test out different aesthetics for your brand.

The bottom line is that finding the right aesthetic for your brand takes time, experimentation, and lots of trial and error. But if you keep these tips in mind, you’re on your way to building a brand of distinction.

Pros and Cons of having an Aesthetic

There are several pros and cons of having an aesthetic for your brand. On one hand, an aesthetic can make your brand look more professional and put-together, helping you to attract customers and build trust. On the other hand, an aesthetic can be expensive to create and maintain, and it may not be appropriate for all businesses.

Some pros of having an aesthetic for your brand include:
-Aesthetics can help to build trust with potential customers
-Aesthetics can make your brand look more put-together and professional
-Aesthetics can help you to stand out from your competitors

Some cons of having an aesthetic for your brand include:
-Aesthetics can be expensive to create and maintain
-Not all businesses need or benefit from an aesthetic
-An aesthetic may not be appropriate for all businesses

How to change your brand’s aesthetic

If you’re looking to change your brand’s aesthetic, there are a few things you can do to make sure the transition is successful. First, take a close look at your current brand and what it represents. What values does it communicate? What feeling does it evoke? Once you have a good understanding of your current brand, you can start to brainstorm what you’d like your new aesthetic to represent. It’s important to keep in mind that a change in aesthetic should align with any changes in your business strategy or positioning. Otherwise, you risk confusing your customers and damaging your brand equity.

Once you have a clear vision for your new aesthetic, start making small changes to your visual identity. This could involve updating your logo, changing the colors or fonts you use, or tweaking the overall design of your website or marketing materials. As you make these changes, be sure to test them out with customers and get feedback to ensure they’re resonating in the way you intended. Finally, don’t forget to update your social media channels and other online properties to reflect your new look. With a little planning and execution, you can successfully change your brand’s aesthetic and keep moving forward towards your goals.

What is brand aesthetic?

A brand aesthetic is the overall look and feel of a brand. It includes the visual elements, such as the logo, color palette, and typography, as well as the tone and voice used in communications.

A strong brand aesthetic creates an instantly recognizable identity that sets a company apart from its competitors. It can also convey important messages about the quality of a company’s products or services.

An effective brand aesthetic will be memorable and unique, yet also appropriate for the company’s target audience. For example, a luxury fashion brand would want to project an air of sophistication and expense, while a more casual brand might focus on approachability and affordability.

The best way to create a strong brand aesthetic is to work with a professional designer who can help you develop a cohesive visual identity that accurately reflects your company’s values and objectives.

The different types of brand aesthetics

There are different types of brand aesthetics that can help businesses to communicate their values and personality. The following are some common examples:

1. Minimalist: A minimalist aesthetic is clean, simple, and elegant. It often uses negative space and muted colors to create a calming effect. This type of aesthetic can be used to convey a sense of sophistication and refinement.

2. Rustic: A rustic aesthetic is earthy, organic, and sometimes rough around the edges. It often includes natural materials like wood and stone, as well as muted colors. This type of aesthetic can be used to convey a down-to-earth sensibility or a connection with nature.

3. Vintage: A vintage aesthetic is nostalgic, classic, and timeless. It often includes retro elements like typewriters, record players, and vintage cars. This type of aesthetic can be used to convey a sense of history or tradition.

4. Glamorous: A glamorous aesthetic is luxurious, extravagant, and alluring. It often includes sparkly details like sequins and glitter, as well as rich colors like gold and velvet. This type of aesthetic can be used to convey a sense of opulence or luxury.

5. Whimsical: A whimsical aesthetic is fun, lighthearted, and playful. It often includes colorful details like rainbows and flowers, as well as cute elements like kittens and unicorns. This type of aesthetic can be used to convey a feeling of curiosity.

How does brand aesthetic help businesses?

Brand aesthetic helps businesses by creating an emotional connection with customers. When customers are emotionally connected to a brand, they are more likely to become loyal, lifelong customers. Brand aesthetic also helps businesses by differentiating them from their competitors. A strong brand aesthetic can make a business stand out in a crowded market and attract new customers.

In case you are also looking for further guidance while setting up your business, you can also read more on How to start an e-commerce business.

What are some examples of businesses with great brand aesthetics?

There are many businesses with great brand aesthetics. Some examples include Apple, Nike, and Coca-Cola. Each of these companies have a strong visual identity that is immediately recognizable. Their branding is consistent across all platforms, from their website to their social media channels. This creates a cohesive look that helps customers easily identify their products and services.

Apple is known for its clean, minimalist design. Every aspect of their brand reflects this aesthetic, from the simplicity of their logo to the layout of their website. Even their physical stores are designed to be sleek and modern. This aesthetic speaks to their customer base of tech-savvy individuals who value quality and design.

Nike has a bold and athletic look that communicates the company’s message of empowerment. Nike because of its unique placement has been a giant in the industry, over so many years.

Tradyl, even though a small business has created a fun and trendy feeling to its entire brand element to attract the right set of B2B buyers.

How can you create a strong brand aesthetic for your business?

When it comes to creating a strong brand aesthetic for your business, there are a few key things you should keep in mind. First, you want to make sure that your branding is consistent across all platforms and touchpoints. This means using similar colors, fonts, and imagery throughout your website, social media channels, marketing materials, and more.

It’s also important to ensure that your brand speaks to your target audience. Your visuals should be reflective of the type of customers you’re trying to reach, and your overall messaging should be aligned with their needs and interests.

Finally, don’t forget to have some fun with your branding! injecting personality into your aesthetic will help make your business more memorable and engaging. With these tips in mind, you’ll be well on your way to creating a strong brand identity that will help you stand out from the competition.

Conclusion

A brand’s aesthetic can help it stand out from the competition and build a strong connection with consumers. By carefully crafting its visual identity, a brand can communicate its values and connect with consumers on an emotional level. When done well, a brand’s aesthetic can be a powerful tool for building loyalty and driving sales.

In conclusion, a brand’s aesthetic is important for several reasons. It can help a brand stand out from the competition, attract new customers, and build customer loyalty. Aesthetics can also be used to convey a brand’s values and message.

More information on helping small businesses can be found on www.tradyl.biz.

If you’re a small business owner, looking to improve sales, one platform you should be paying attention to is Instagram. As the second most popular social media platform (after Facebook), it boasts over 1 billion monthly active users. And with 80% of those users following businesses on the platform, it’s clear that there’s huge potential for businesses to reach new audiences and drive sales through Instagram. There are a number of reasons why Instagram is a good platform for selling products or services. First, it has a large user base with over 1 billion monthly active users. This provides businesses with a large potential customer base. Secondly, Instagram is a highly visual platform, which allows businesses to showcase their products or services in an engaging way. Lastly, Instagram has a number of features that make it easy for businesses to sell products or services, such as the ability to include links to product pages in posts and Stories.

So how can you make sure you’re taking advantage of this opportunity? In this article, we’ll share some proven ways to improve your sales through Instagram.

SOME PROVEN WAYS TO IMPROVE SALES THROUGH INSTAGRAM

1. Use high-quality images: People are visual creatures, so using high-quality images is a great way to get their attention on Instagram. Make sure your photos are clear and eye-catching, and that they show off your product or service in the best light possible. As mentioned above, one of the main reasons to use Instagram for selling is because of the visual nature of the platform. This means that you need to use high-quality images if you want to sell your product successfully. Posting photos that are blurry or dark will not only turn potential customers off, but it will also make your business look unprofessional. In addition to using high-quality images, you also need to make sure that those images are attractive and visually appealing. This means using images that are well-composed and that highlight your product in the best possible light.

2. Use relevant hashtags: Hashtags are a great way to get your content seen by more people. When using hashtags, be sure to use ones that are relevant to your business and your products or services.

3. Engage with your followers: Take the time to like and comment on other people’s and influencer’s photos and posts. By doing this, you’ll not only get more exposure for your own content, but you’ll also build up relationships with potential customers.

4. Offer discounts and deals: Everyone loves a good deal, so offer discounts and deals exclusively for your Instagram followers. This is a great way to increase sales and also build up loyalty among your customer base.

5. Run contests: Contests are a fun way to engage with your followers and also promote your products or services. To run a contest, simply ask people to post a photo of themselves using your product or services.

HOW CAN YOU GET STARTED SELLING ON INSTAGRAM?

First, you need to create an Instagram account for your business. Once you have set up your account, you need to start posting content that will interest your target market. Make sure to use high-quality images and videos and include relevant hashtags in your posts. You should also post regularly to keep your followers engaged. In addition to posting great content, you also need to interact with your followers. Like and comment on their posts and respond to any questions or comments they leave on your own posts. This will help build a rapport with potential customers and make them more likely to buy from you.

Finally, make sure to include a link to your website or online store in your profile, so people can easily find it if they want to buy something from you. With a little effort, you can take your business to the next level with Instagram. With these tips, you can start selling on Instagram and improve your sales significantly!

Meanwhile, you can check our Instagram for some inspo!

If you’re a new business wanting to learn about how to start a business, you also can refer to this guide!

It’s never too early to start thinking about your holiday wardrobe and what trends will be popular for the season. If you’re looking to stay ahead of the curve, check out these holiday fashion trends for 2022. From festive reds to cozy knits, there’s something for everyone. So start planning your holiday looks now and be the best-dressed person at all the parties!

Holiday Clothing to Try

Winter coats

As the temperatures start to drop, it’s time to break out the winter coats. This year’s coats are all about staying warm and looking stylish at the same time. The first coat trend this season is the puffer coat. Puffer coats are super warm and come in a variety of styles. From short and cropped to long and oversized, there’s a puffer coat for everyone. Another great option for keeping warm this winter is the parka. Parkas are always a popular choice for winter, and this year is no different. Look for parkas with fur-trimmed hoods for extra warmth and style.

If you’re wanting something a little more stylish than a traditional winter coat, try a cape. Capes are having a moment in the fashion world, and they’re perfect for keeping you warm while still looking chic. No matter what your style is, there’s a winter coat out there that’s perfect for you. Stay warm and stay fashionable this season in one of these trendy coats.

Boots

Boots are a must-have for any winter wardrobe and this year is no different. Over-the-knee boots are still going strong, but ankle and mid-calf boots are also popular choices. If you want to make a statement, go for a bold color like red or purple. Or, if you prefer a more classic look, black or brown boots are always in style. Pair your boots with jeans, leggings, or a skirt for a chic and stylish look.

Sweaters

This year, sweaters are all about comfort and style. Oversized sweaters are perfect for lounging around the house, while more fitted styles can be dressed up or down. Look for sweaters with unique details like fur trim, sequins, or embellishments. And don’t forget the holiday-themed sweaters! Ugly Christmas sweaters are always a hit at parties.

Winter Dresses

What’s more festive than a beautiful Christmas dress? Whether you’re attending a holiday party or simply want to look your best for family photos, there are plenty of gorgeous winter dresses to choose from. One popular style this season is the velvet dress, which exudes both elegance and sophistication. Another great option is a festive patterned dress, which can be worn with tights and boots for a complete winter look. No matter what your personal style is, there’s sure to be a winter dress that’s perfect for you!

Holiday party clothes

If you’re looking to get festive this holiday season, there are plenty of fashion trends to choose from, but also doing it right is important. Here are some of the inspiration points:

1. Holiday party clothes: Go for a glam look with sequins, feathers, or velvets. Or keep it simple and classic in an LBD.

2. Holiday makeup: Add a touch of sparkle to your eyes or lips with glittery eyeshadow or lipstick. Go for a natural look with rosy cheeks and nude lips.

3. Holiday hair: Wear your hair up in a sophisticated updo or down in loose waves. Accessorize with a festive headband or jeweled clip.

4. Holiday nails: Paint your nails in a festive color like red, green, or gold. Or go for a more subtle look with shimmery nude polish.

How to stand out this Holiday Season?

This holiday season, go for something different with your fashion. Instead of the traditional red and green colors, try out some new color combinations. One popular trend this year is to mix different shades of blue with white. This creates a beautiful and unique look that is perfect for the holiday season.

If you are looking for something a little more glamourous, try pairing gold and silver together. This is a timeless combination that always looks elegant. You can also add in a pop of color with your accessories to really make your outfit stand out.

No matter what you choose to wear this holiday season, be sure to have fun with your fashion and experiment with new styles!

How to dress for different holiday occasions

When it comes to holiday fashion, there are a few key things to keep in mind. First, you want to be comfortable. It’s likely that you’ll be doing a lot of walking around and standing in line, so you don’t want to be wearing something that will make your feet hurt or that you’ll be constantly adjusting. Second, you want to be festive! This is the time of year to break out the sparkle and the bright colors. Third, you want to be practical. Depending on the weather where you live, you may need to bundle up or layer your clothing so that you can stay warm but still look cute.

Now that we’ve covered the basics, let’s take a look at how to dress for different holiday occasions:

1) Office parties: If you have an office party or other work-related event to attend, you’ll want to dress accordingly. That means no short skirts or low-cut tops. Stick with something more conservative like a nice blouse or dress paired with heels or dressy flats.

2) Family gatherings: For get-togethers with family and friends, anything goes! Jeans and a cute top are always a good option, but if it’s cold outside, consider layering with a cardigan or jacket. And don’t forget the accessories – Scarves, hats, and jewelry can really help elevate your look.

What to wear to a holiday party

When it comes to deciding what to wear to a holiday party, there are a few things you’ll want to keep in mind. First, consider the venue and theme of the party. Is it a formal event or a more casual get-together? If it’s formal, you’ll want to dress accordingly in something like a nice dress or suit. If it’s more casual, you can get away with something like jeans and a festive top.

Next, think about the time of day the party is taking place. A daytime party will call for different attire than an evening soiree. For example, if the party is during the day you could wear a holiday-themed sweater with some nice pants or a skirt. Whereas, if the party is at night you might opt for a sequined dress or blouse.

Finally, don’t forget about accessories! Shoes, jewelry, and purses can really help to pull an outfit together. When choosing accessories, again think about the overall theme and vibe of the party. You don’t want to be too overdressed or underdressed for the event.

By following these simple tips, you’ll be sure to look great at your next holiday party!

What not to wear to a holiday party

When it comes to fashion, there are certain do’s and don’ts for every occasion. And while holiday parties are a great opportunity to show off your style, there are some items that you should avoid wearing if you want to look your best. Here are four fashion no-no’s for holiday parties:

1. Don’t wear anything too revealing. This is not the time to bust out that sexy little black dress or those super short shorts. Holiday parties are usually more formal affairs, so it’s best to err on the side of caution and keep your outfit relatively conservative.

2. Avoid anything that’s too flashy or sparkly. Yes, it is the holidays and everything looks more festive during this time of year. But that doesn’t mean you need to go overboard with sequins and glitter. A little bit of shimmer is fine, but avoid going overboard with bling.

3. Don’t wear anything too tight or uncomfortable. You want to be able to enjoy yourself at the party, not spend the whole night tugging at your clothes and wishing you could just take them off already. So make sure whatever you’re wearing is comfortable enough to dance in (or at least sit down in without wanting to rip it off).

4. And finally, avoid anything that’s too boring or predictable. This is your chance to have some fun with your outfit! So don’t play it safe by wearing all black or something you’ve worn a million times.

Tips for looking good in holiday photos

1. Invest in a festive outfit: No one wants to be caught in last year’s holiday sweater! If you want to look your best in holiday photos, take the time to invest in a new outfit. You don’t have to spend a lot of money – just find something that makes you feel festive and stylish.

2. Get your hair and makeup done: If you really want to look glamourous in holiday photos, treat yourself to a professional hair and makeup session. This will ensure that you look your best for all those holiday parties and family gatherings.

3. Accessorize: The right accessories can really make an outfit! When picking out your holiday outfit, make sure to accessorize with some festive jewelry or a cute scarf. This will help you stand out in all the right ways in holiday photos.

4. Smile!: The most important tip for looking good in holiday photos is to simply smile! A genuine smile will light up your face and make you look even more beautiful. So relax, have fun, and let your smile shine through!

Conclusion

As we approach the end of 2022, we can’t help but start thinking about what the next year will bring. And one thing we’re always curious about is what the next big fashion trends will be. While we can’t say for sure what 2023 will bring, we have a feeling that these holiday fashion trends will be big. So if you’re looking to stay ahead of the curve, make sure to keep an eye out for these trendy looks. If you’re looking to shop holiday looks, head to Tradyl – Holiday 2022 and be amazed!

Introduction

Customer satisfaction is one of the most important goals for any business. After all, happy customers are more likely to continue doing business with you and to recommend your products or services to others. So how can you ensure that your customers are satisfied? In this article, we’ll share some tips on how to improve customer satisfaction by strategically focusing your business.

The Importance of Customer Satisfaction

Customer satisfaction is essential for any business, but it can be especially difficult to achieve in today’s fast-paced and competitive environment. That’s why it’s important to focus your efforts on strategic ways to improve customer satisfaction.

There are a number of ways to improve customer satisfaction, but some methods are more effective than others. One way to improve customer satisfaction is to focus on the overall customer experience. This means providing excellent customer service, making it easy for customers to do business with you, and offering products and services that meet or exceed their expectations.

Another way to improve customer satisfaction is to focus on specific touch points throughout the customer’s journey. This could include everything from the initial contact with your company to post-purchase follow-up. By addressing each of these touch points, you can ensure that your customers have a positive experience at every step of their journey.

Finally, you can also use data and feedback to improve customer satisfaction. Collecting data on your customers’ behavior and preferences can help you identify areas where you can make changes to improve their experience. Additionally, soliciting feedback from your customers directly can give you valuable insights into their needs and expectations.

How to Improve Customer Satisfaction

In order to improve customer satisfaction, businesses need to focus their efforts on creating a strategy that will address the needs of their target market. By understanding what their customers want and need, businesses can create a plan that will improve the overall satisfaction levels. Additionally, businesses need to focus on creating a positive customer experience by providing quality products and services. By following these tips, businesses can improve customer satisfaction and create a loyal customer base.

The Benefits of Improving Customer Satisfaction

It’s no secret that happy customers are the key to a successful business. But what does it take to create a satisfied customer? According to a recent study, there are three essential elements: quality, convenience, and customer service.

If you want your business to thrive, you need to focus on these three areas. Here’s how:

1. Quality products and services. This is the most important factor in creating satisfied customers. Make sure you’re offering products and services that are of the highest quality.

2. Convenient location and hours. Customers today expect businesses to be convenient and easy to access. Make sure your business is located in a convenient spot and offer extended hours to make it easy for customers to shop when it’s convenient for them.

3. Excellent customer service. This is the make-or-break factor for many customers. If they have a bad experience with your customer service, they’re likely to take their business elsewhere. Make sure your employees are trained to provide excellent customer service and always go the extra mile to solve problems and address concerns.

By focusing on these three areas, you can dramatically improve customer satisfaction and create loyal, lifelong customers.

Understand customer needs and wants

In order to improve customer satisfaction, businesses need to focus on understanding what their customers want and need. This can be accomplished through market research and surveys. Once businesses have a clear understanding of customer needs, they can begin to develop strategies to better meet those needs. This may involve changes to products or services, as well as changes to the way the business interacts with customers. By making customer satisfaction a priority, businesses can improve their bottom line and create loyal, lifelong customers.

Research your competition

If you want to improve customer satisfaction, it’s important to first understand what your competition is doing. By research your competition, you can find out what they’re doing right and wrong and adapt your own business practices accordingly. This will help you stay ahead of the curve and keep your customers happy.

Identify your unique selling proposition (USP)

Your USP is what makes your business unique and sets you apart from your competitors. It’s important to identify your USP early on, so that you can focus your marketing and sales efforts around it. By clearly defining your USP, you’ll be able to more effectively target your ideal customers and improve customer satisfaction. Here are a few tips for identifying your USP:

1. Know your audience. Who are you trying to reach with your product or service? What needs or problems do they have that you can solve? When you know who you’re targeting, it will be easier to zero in on what makes your business unique.

2. Research your competition. Take a close look at what other businesses in your industry are doing. What do they offer that you don’t? How can you fill any gaps in the market?

3. Highlight what makes you different. Once you’ve identified your audience and researched your competition, it should be easier to see what makes your business unique. Make sure to focus on the benefits of your USP, rather than just the features.

Focus on quality

The first step to improving customer satisfaction is to focus on quality. This means ensuring that your products or services are the best they can be. It also means providing excellent customer service and ensuring that your customers have a positive experience with your company.

When you focus on quality, you show your customers that you care about their satisfaction. This can go a long way in building loyalty and repeat business. It can also help you attract new customers who will spread the word about your company.

There are a number of ways to focus on quality, but one of the most important is to constantly strive for improvement. This means always looking for ways to make your products or services better and listening to your customers’ feedback. By constantly improving, you’ll show your customers that you’re dedicated to their satisfaction.

Prioritize customer satisfaction in your company culture

It’s no secret that happy customers are the lifeblood of any business. But what’s often overlooked is that customer satisfaction starts with company culture. If you want to improve customer satisfaction, you need to start by making it a priority in your organization.

That means creating a culture where employees are encouraged to provide outstanding service, where feedback is valued, and where continuous improvement is the norm. It takes effort and commitment, but it’s worth it—because happy customers lead to a healthy bottom line.

Train employees on customer service best practices

If you want to improve customer satisfaction at your business, one important strategy is to train your employees on the best practices for providing excellent customer service. By ensuring that your staff is knowledgeable about the ins and outs of providing great service, you can set the stage for a more positive customer experience overall. Additionally, employee training on customer service can help to prevent issues from arising in the first place.

There are a few key areas that you should focus on when training your employees on customer service best practices. First, emphasize the importance of always putting the customer first. Whether it’s resolving a problem or simply answering a question, employees should be taught to always keep the customer’s needs in mind. Secondly, stress the importance of maintaining a positive attitude with customers, even if they are angry or upset. Maintaining a calm and professional demeanor can go a long way in diffusing difficult situations. Finally, make sure your employees are aware of your company’s policies and procedures for handling customer inquiries and complaints. By being familiar with these procedures, employees will be better equipped to handle any situation that may arise.

Implement systems and procedures for measuring and managing customer satisfaction

Customer satisfaction is one of the most important goals for any business. It’s what keeps customers coming back, and it’s also a key factor in driving word-of-mouth marketing. So how can you ensure that your customers are satisfied? By strategically focusing your business on improving customer satisfaction.

There are a number of ways to do this, but one of the most important is to implement systems and procedures for measuring and managing customer satisfaction. This way, you can constantly track how well you’re doing and make changes as necessary to improve the experience for your customers.

Another key focus should be on providing excellent customer service. This means training your employees to handle customer inquiries and complaints in a professional and efficient manner. It also means going above and beyond to resolve issues and address concerns.

Finally, always be looking for ways to improve the customer experience. This could mean anything from streamlining your checkout process to offering more personalized service. By constantly striving to improve, you’ll ensure that your customers remain happy and satisfied.

Conclusion

There are many ways to improve customer satisfaction, but it’s important to focus on the strategies that will have the biggest impact for your business. By making sure your employees are properly trained, monitoring feedback closely, and always looking for ways to improve the customer experience, you can ensure that your customers will be satisfied with your products or services.

Being a digital business has never been more exciting than now! The digital revolution that was gaining impetus, has been accelerating since 2020. The volume of retail business is flourishing online as more and more customers switch to digital mediums. Whether you are a founder of an online venture or a buyer in a fashion organization, sourcing is a daunting task particularly if it’s from outside your own country. We are analysing the top 10 major issues which make international sourcing time-consuming and challenging.

1. The Long Distance: 

In most cases of international sourcing, suppliers are in faraway countries that cannot be frequently visited to close the deal in a short time. 

Buyers want to personally visit the manufacturing facilities of the sellers to verify the actual working conditions and quality of the products but cannot do this all the time.

The current pandemic is making it increasingly difficult for buyers to visit the supplier markets. Distance also increases the cost incurred due to transportation and might create a lag in the availability of orders.

2. Language Barriers:

Buyers and manufacturers are often from regions that speak different languages. It becomes difficult for them to communicate and understand each other’s requirements. Even if they speak the same language, the currencies might differ and the complicated conversion rates make it difficult for the closure of the deal, especially for the first time. 

Often, a middleman is required to facilitate communication between both parties. Often, the agents charge hefty commissions, and the deal becomes expensive for both parties.

3. Transportation Risks: 

International shipments are long-distance and are either shipped by a cargo flight or ship. Cargo flights are faster than ships but are also comparatively very expensive. If a consignment takes a longer time, the risks involved also become higher. In uncertain situations like war and natural calamities such as pandemics, it becomes extremely difficult for both parties to keep a track of the shipments. 

Lack of real-time updates on the orders often leaves the buyers clueless about the status of their order and it impacts their overall business planning. Most small and medium suppliers opt for goods transport via marine transportation instead of air transportation. However, there are inherent risks involved in marine transportation due to the perils of the sea. Even though most of the risks can be covered through marine insurance, it’s an added cost and hassle for small and medium buyers.

4. Expensive Agents:

 In international trade, buyers and suppliers are rarely in direct contact with each other. There is often a partner or trade agency in between that helps them facilitate the deal. However, these agencies may not maintain transparency between both parties. Suppliers are mostly not aware of the final cost to the buyers who pay a higher amount. The final cost has a significant amount that goes as commission to the agents. Additionally, the indirect approach often creates a communication gap and timeline delays.

5. Lack of Reliability

Once buyers find a supplier and place their order, there is a long period of waiting involved. Until the products reach the buyer, there is no visibility about the quality of material sent and the delivery timelines. The buyers lose money and time if the quality of products received does not meet their standards. But an even bigger loss is that they may not find alternate products in a short time and may lose their planned revenue.

6. Import & Export Restriction & Policies:

Perhaps the most difficult issue while sourcing materials from another country is that the import & export policies vary in every country to a great extent. Frequent changes keep happening in custom duties for imported products to protect home industries and tariff rates for raw materials exports. It gets difficult for small and medium players to keep up with this constantly evolving environment.

7. Extensive Documentation:

Several custom formalities and rules have to be fulfilled before the actual order can be placed and delivered. The foreign trade policies, procedures, rules, and regulations differ for every country and are very dynamic. The documents have to be thoroughly vetted and verified before going ahead with the order. Most small and medium players lack the bandwidth and expertise to understand & manage the required documentation.

8. Quality Risks:

Every country has different and multiple rules determining the acceptable quality of products. The supplier has to ensure that the quality of the product is as per the import norms of the buyer’s country. There could be numerous quality and other certifications that need to be possessed by the supplier to be eligible for export of the products in the designated country. The buyer has to be very cautious in dealing with the suppliers to ensure proper quality checks.

9. Payment Risks:

Currency plays a vital role in international trade, and the stakeholders involved need to be well informed about that particular currency’s behaviour and anticipate the fluctuations. The remittance from payment takes a longer time than domestic trade. Long order delivery and payment pile up to increase the debts for the supplier. Hence,  there’s a huge financial risk involved in trade transactions. Credit is accessible only to 50% of the suppliers who need it. Thus transactions are often risk-ridden with both sides needing to be cautious when dealing with new partners. 

10. Dynamic Economic Environment:

The economic environment at the level of international trade is much more dynamic and fluctuating than domestic trade. The stakeholders involved need to be constantly aware of the changing variables such as freight rate changes, currency fluctuations, foreign trade policy changes, natural calamities, and socio-economic changes.

Big and established manufacturers have dedicated teams and extensive supply chains to handle each of the problems. However, these challenges become major obstructions for most small and medium-scale businesses. Though they have a strong desire to expand their business in the international markets, lack of resources, expertise, and bandwidth make it difficult to handle these challenges.

We at Tradyl, are helping buyers all over the world to overcome these challenges and source quality products from reliable suppliers in a faster, safer, and more efficient manner. You can read more about us here.

Globally, there has been a noticeable shift in the trade patterns. The worldwide shut down due to the COVID-19 Crisis has adversely affected almost every sector and forced a relook at the traditional offline buyer and supplier relationship. It has opened up new avenues for online cross-border platforms in the wholesale supply value chain.

Another changing shift is the rise of the direct-to-consumer (D2C) market and the gig economy. The global D2C market size has shown double-digit growth, with the top three categories formed by apparel, consumer electronics, and furniture. A majority of this sector consists of small and medium lifestyle brands. The boom in small and medium businesses will drive the rising demand for raw and finished materials from markets like India, Vietnam, Bangladesh, and others.

Challenges faced by other emerging supplying nations

Vietnam and Bangladesh have been making steep inroads in textile supplying, as seen by their upbeat performances in the last couple of years. However, there are multiple challenges, which are impacting their foray on the international stage.

Bangladesh is riddled with issues like lack of value chain infrastructure or sub-standard facilities, compliance concerns as per the international standards, and dependence on imported raw materials.  

Vietnam is dealing with problems like lack of a reliable supplier base, dependence of local supply chain on China, slow response time, lack of skilled workforce, sub-contracting that affects the quality, and bureaucratic hurdles.

These countries are faced with a pressing need to focus on and address these hurdles to maintain growth. India has invested heavily into developing the various aspects of trade infrastructure and labour skilling, is way ahead with an immense competitive edge over them.

India at the centre of international sourcing

India will drive the success and growth of small and medium enterprises and the D2C sector worldwide. Contributing to it emerging as a ‘Prominent Sourcing Hub’ are multiple factors such as:

• Availability of quality products
• Sustainable practices in sourcing
• Fairtrade policies
• A rich heritage in handicrafts
• Skilled and un-replicable artisan expertise
• Cost-effective labour and better labour working conditions
• Induction of cutting-edge technology for enabling speed, reliability, and transparency in the value chains

Availability of quality goods

The main reason for India becoming a preferred sourcing base is the availability of quality goods. India is a hub and is among the world leaders across a wide range of sectors.

Textiles and Apparels – India is the 2nd largest producer and 5th largest exporter in the world. Indian textile and apparel sector has enormous strengths across the entire value chain, from fibre, yarn, and fabric to apparel.

The sector is highly diversified with a vast range of segments, from hand-spun, hand-woven, handlooms, power looms, hosiery, knitting, and sophisticated mill sector. India has a sturdy wholesale market comprising big and small suppliers catering to the world.

Leather – India is the foremost centre of leather and related products. It ranks 2nd in footwear production, 2nd in leather garment production & export, and 5th in leather goods & accessories production.

Food Processing – India is one of the largest producers of several agro commodities. It is the world’s largest milk-producing nation. India is the largest producer of spices, pulses, tea, and cashew. It is also the 2^nd largest producer of fruits and vegetables, 2^nd largest producer of fish, and 3^rd in egg production worldwide.

Furniture – India is the largest producer of jute and 2^nd largest producer of bamboo. The Indian government is planning to boost the development of the furniture segment and become a world supplier.

Gems & Jewellery – India houses the biggest hub of cutting and polishing rough diamonds. It is one of the largest exporters in the world with exports at US$ 25.30 billion in FY21.

You can read more about Top 10 products that can be sourced from India.

Skilled Artisans

India is home to a varied and rich cultural heritage. It is evident by a wide range of staggering designs and motifs used by local artisans, representing the local cultures unique to the many parts of the country. The local artisans produce beautiful designs, most of which cannot be replicated anywhere else. These motifs and patterns increase the value of the end product among consumers. Such work is available across apparel, jewellery, accessories, home furnishing, and home décor.

Rise of the Technical Textile Segment

The demand for technical textiles has gained by leaps and bounds. There is an exponential growth in the requirement for masks, PPE suits, and safety gear. Wearing a mask is slated to become a new norm, even in the post covid era. It has made masks an integral part of the garment accessories segment. Manufacturers and suppliers are using natural and recyclable materials for achieving environmental sustainability, which has made this segment attractive to buyers from small and medium textile-based businesses.

Policy and government support

The Indian government has identified 20 sectors to develop and become a global leader in supplying. These sectors include textiles, food processing, organic farming, furniture, leather, and footwear. The government aims to boost economic growth and exports by implementing favourable policies, funding support, attracting foreign investments, harnessing new technologies, employing a competitive edge, and investing in upskilling the workforce.

Advanced technology adoption

India is home to many technology-based solution providers worldwide. The entire value chain of wholesale supplying is now being revamped with the adoption of new and advanced technologies like blockchain, artificial intelligence, big data & machine learning, 5G wireless network, digital finance & online payment.

B2B e-commerce platforms like Tradyl, which are built on cutting-edge systems, are reimagining the trade ecosystem. These emerging players aim to provide seamless and reliable supplying solutions to small and medium enterprises.

Dropshipping

Dropshipping has revolutionised the retail market. In the dropshipping model, a store sells something on the marketplace, purchasing the product directly from the wholesale supplier or manufacturer and get it shipped directly to the consumer. Therefore, the seller does not need to own or stock an inventory to fulfill orders. India is likely to reach $200 billion by 2026 with a whopping 51% CAGR in the growth of the e-commerce sector. This will stimulate the growth of the global dropshipping market.

India is on a fast-paced path to creating smart and nimble supply chains, seeking to exploit the immense width and depth of the manufacturing capabilities and become a sourcing ecosystem to the world.

At Tradyl, our vision is to make global trade as easy as local trade. We understand how painful it is for direct-to-customer brands & retailers across the world to find reliable suppliers and source quality products for their businesses. The current pandemic situation makes finding trustable and reliable partners more challenging than ever!

Discover our selection of high-quality products from handpicked and verified suppliers from the best manufacturing hubs of India. Review all the details such as supplier information, product attributes, and prices which are listed with complete transparency. Place an order in just a few clicks, and get ready to experience the new world of travel-free, hassle-free, safe sourcing!