Did you know that some of the world’s most well-known brands have items on display that have not been manufactured by them, but by a third-party manufacturer? White-label items are manufactured by one business but branded and sold by another business as their own.
Note: India’s retail market was at a value of 950 billion U.S. dollars in 2018 and has been predicted to go up to more than 1700 billion dollars by 2026.
White-label clothing comprises unbranded, top-quality garments without labels or tags. Some examples include white-label t-shirts, white-label sarees. White-label joggers and dresses. Once these garments are purchased, it is the buyer’s responsibility to add the labels or tags after the purchase (if they wish to do so). In some cases, the purchasers may decide not to add any labels or tags to the garments purchased and sell them just like that. However, it is important to note that when it comes to white-labelling, the garments are manufactured depending on the buyer’s requirements, which does not guarantee an exclusive design.
As a retailer or a brand, do you need to work with white-label clothing suppliers? Let’s find out in this blog:
Reasons to Work with a White-Label Clothing Supplier
Of late, various clothing brands and retailers have been partnering with white-label clothing manufacturers for higher operational efficiency and business continuity. As a brand or a retailer, you are given the exact project requirements by your clients. Based on your requirements, you can then proceed to purchase your garments from a third-party company – a white-label manufacturer. So, what are the advantages of choosing to partner with a white-label manufacturer?
- Decreased time to market: White-label clothing manufacturers work with multiple apparel categories and designs. Thus, by partnering with them, you can acquire ready-made garments to put on your display units and start selling them.
- Cost Savings: One of the main benefits of white-label clothing wholesale is cost savings. You need not worry about the high costs associated with research, product development, and manufacturing. All these tasks are taken care of by the manufacturers, which results in overall savings for the project.
- Quality assurance: White-label manufacturers deploy a series of rigorous processes and protocols to control the quality of the garments they sell.
- Access to versatile materials: Consider an example, where you need a cheaper but high-quality silk fabric for manufacturing the bobbin gowns for girls and women, you have planned to launch in the next quarter. This is exactly the white-label manufacturer can help – they can help you gain unrestricted access to different materials.
- Brand expansion: White-labelling helps businesses expand their product lines as well as diversify the types of clothing items they sell, without having to create and design each garment from scratch.
- Focus on core competencies: With all manufacturing tasks dedicated to a white-label clothing manufacturer, you no longer have to waste your time on planning, designing, and consultation. Instead, you can focus on developing your brand or the core competencies such as marketing, finance planning, and so on.
When is White-Labelling a Good Idea?
White-label clothing items may be a good option if you want to:
- Sell a trending piece of apparel
- Start a business quickly
- Start a business with minimal upfront investment
- Add a branded product line to your retail store
- Monetize your blog or social media accounts
Choosing a Reliable White-Label Manufacturer
Choosing a manufacturer for your white-label apparel is a crucial decision for you as a retailer if you are planning to sell products under your brand. Following are the tips to help you select the right white-label manufacturer:
Define Your Product Requirements
- Product Specifications: Clearly outline the product features, dimensions, materials, and any other specific requirements of your brand.
- Quality Standards: Understand and then define the quality standards that your products need to meet, including any regulatory requirements or certifications.
- Packaging and Branding: Determine the packaging requirements and branding elements, such as logos and labels if required.
Ensure Quality
Ensure the manufacturer produces high-quality items consistently. Check samples of their products to evaluate the quality. Look for precision in fabric quality, stitching, and overall craftsmanship in the samples provided. For example, if you are a retailer in the business of women’s clothing, then many manufacturers supply white-label women’s clothing; however, you need to ensure the quality of the fabrics these manufacturers use.
Ensure Reliability
The manufacturer needs to maintain a steady record of meeting deadlines. Delays can affect your brand’s sales and reputation. Our recommendation is to select a manufacturer who can communicate clearly. This is a very important trait for troubleshooting and resolving issues you may encounter while you purchase your items.
Evaluate Compliance and Certifications
Ensure and then confirm that the manufacturer complies with relevant industry regulations. Also, ensure to check for certifications such as GMP, ISO, or any other certifications which may be relevant to your industry.
Evaluate the Production Capacity
Ensure that your white-label partner can manage your current demands and scale as your brand grows. Moreover, the manufacturer should be flexible enough to manage different order sizes, especially if you as a retailer or a brand are testing new markets.
Understand the Pricing and Costs
- Pricing Structure: Get detailed pricing information, which includes detailed setup costs, unit costs, and any additional fees.
- Minimum Order Quantity (MOQ): Understand and get the details for MOQ and make sure that the same aligns with your business requirements.
- Payment Terms: Also, ensure that all the payment terms and conditions, including any deposits or upfront payments, are made clear.
Look at the Experience
Look for a manufacturer with a strong reputation within the industry. This often compares with quality and reliability. Also, we recommend that you consider manufacturers who specialize in your product type for better results.
Note: There is a difference between a private-label clothing supplier and a white-label clothing supplier. Private-label clothing suppliers manufacture a product, which is then customized according to the buyer’s brand, whereas white-label manufacturers sell generic products without the original manufacturer’s label or brand. These products are sold to distributors, retailers, and others. Both services have their respective pros and choosing the right service depends on your business model requirements.
Wrapping Up
White-label clothing is indeed a practical approach for brands/retailers to launch their clothing line without having to invest heavily in the apparel’s design, manufacture, and distribution. We offers a wealth of expertise and robust technological infrastructure, that can help you seamlessly expand your product portfolio.
As a retailer, of women’s gowns, and men’s t-shirts to apparel for kids, Tradyl is your answer to finding the right white-label partner. We accommodate low Minimum Order Quantities (MOQ), to help businesses manage inventory costs more effectively and minimize financial risk. Set up a call with best white label clothing supplier right away and let us help you scale.
